Venture Studio / Cybernetic Systems
We build micro-apps that act as cybernetic regulators for business and human systems. Feedback loops, not feature bloat.
Every organization is a living system. It drifts, oscillates, and decays without feedback. We don't build apps — we build governors that sense drift and restore equilibrium.
Principle 01
Open-loop tools dump data on you and hope for the best. Our systems close the loop — they measure, compare, and act. Every output feeds back in as a new input, creating self-correcting behavior.
Principle 02
Most software adds noise — more dashboards, more notifications, more cognitive load. We engineer for signal clarity. If it doesn't change your next decision, we filter it out.
Principle 03
Balance isn't static — it's a constant, active process. Our tools don't aim for a fixed state. They help systems adapt, oscillate, and settle into healthy rhythms as conditions change.
Each node is an autonomous micro-app — a purpose-built regulator targeting a specific system dysfunction. One studio, many governors.
A relationship thermostat for startup co-founders. Detects alignment drift between partners and triggers corrective feedback before small fractures become fatal.
EXPLOREA new regulator entering the system. Signal processing in progress.
A new regulator entering the system. Signal processing in progress.
Every complex system — a company, a market, a team — tends toward entropy. Left unregulated, information decays, incentives misalign, and small deviations compound into structural failure. We founded KYB Studio to build the corrective instruments that these systems are missing.
Most tools observe a system once and hand you a static report. That's an open loop — it measures, but it never corrects. The systems we care about are alive: they drift, oscillate, and decay in real time.
Every app we build at KYB Studio is a closed-loop governor. It continuously senses the gap between where a system is and where it should be, then delivers the minimum corrective nudge to restore dynamic equilibrium — not a fixed state, but a living, adaptive balance.
Sebastien Maru
CO-FOUNDER
The hardest problem in any organization isn't a lack of data — it's an excess of noise. People are drowning in dashboards and notifications that carry zero actionable information. The signal gets buried.
Our job is to design information architectures that surface only what matters, and incentive structures that make the right action the easy action. When a system's rules are well-designed, it doesn't need constant management — it regulates itself.
Joe Kelsall
CO-FOUNDER
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